Champions League matches will be streamed live on Facebook from the beginning of the 2017/18 group stages — but the service will not be available to everybody.
Fox Sports has partnered with the social media giant in an effort to promote football’s popularity is the US, and the service will only be available to those living across in the country.
During the group stages, two matches from each match day will be streamed live. Four games will be shown from the round of 16 while four of the quarter-final clashes will also be streamed.
In an bid to cater to a diverse population, half of the matches will come with English commentary and the other half will be in Spanish.
Facebook’s head of global sports partnerships said: “The UEFA Champions League is one of the biggest football tournaments in the world, so we’re thrilled to partner with FOX Sports to deliver live matches to fans on Facebook in the US next season.
“This collaboration unlocks new distribution for FOX, giving the network a national platform for matches that won’t always be televised.
“And with different matches broadcast in English and Spanish on Facebook, our community of fans will have plenty of action to cheer on and chat about once the group stage kicks off in September.”
A spokesperson for Fox said: “Facebook is a social media powerhouse and a great partner to help us grow soccer in the United States.
“As people spend more and more time on mobile devices and social networks, offering matches on this platform is a natural extension. This year’s UEFA Champions League final saw 34million people have 98million interactions on Facebook, so we are thrilled to be able to offer top-notch content to their immense soccer community.”