It Geordie Shore is turning into a problem for Newcastle boss Rafa Benitez.
The city’s reputation as a partying hotspot has seen the promoted Magpies miss out on a prime transfer target.
Television dramas and drunken antics in the city’s Bigg Market and Quayside has seen Chelsea advise their young striker Tammy Abraham against joining the Toon.
Benitez was desperate to land the England Under-21s striker on a season-long loan after he shone in the Championship when farmed out to Bristol City, but faced competition from Swansea and Newcastle’s fellow promoted side Brighton.
Chelsea are believed to have advised the 19-year-old against joining the Magpies, because they felt there were too many off-field distractions for a well-paid teenage footballer. They were worried that a city famed for its nights out would prove to be too much of a goldfish bowl for Abraham in a season away from Stamford Bridge.
Now the forward will join Swansea once the European Under-21 Championship in Poland is over, linking up again with Liberty Stadium boss Paul Clement, who spent time at Stamford Bridge as assistant manager.
The Blues are delighted he is joining up with their former coach Clement at the more subdued Swansea.
But Abraham’s decision to turn his back on the Toon has added to Benitez’s growing frustration at being unable to nail down a number of potential deals as he looks to build a squad capable of competing in the Premier League.
Newcastle last week parted company with long-serving chief scout Graham Carr , leaving Benitez free to mastermind their transfer policy.
So far, few of his recommendations have been signed off, leading to a few heated discussions with St James’ Park managing director Lee Charnley.
But no blame can be attached to Charnley over Abraham’s non-arrival. And Benitez will be hoping the club don’t suffer a hangover as result of the transfer snub.