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On three channels, but New-look Soccer AM fails to impress without Helen Chamberlain

Date Posted,August 11, 2017

Soccer AM’s new-look format failed to strike a chord with fans after Helen Chamberlain’s departure after 22 years.

Co-host Helen Chamberlain has been replaced by comedian Lloyd Griffith, and former Premier League star Jimmy Bullard, joining John “Fenners” Fendley,

Sky Sports made the bold choice to put the magazine show on four different channels.

Fans aired their frustrations with the new line-up on Twitter, with Dave Mutch posting: “sorry soccer am, but replacing Helen C with the know it all Jimmy Bullard, what were you thinking. Disaster in the making.”

Another viewer accused the programme of making “Saturday Mornings less enjoyable than Monday Mornings”.

Kathryn Bickerstaffe wrote: “Thanks Helen for always making the men look good! Soccer AM, jobs for the boys now! No female presenters? Beyond annoyed! I’m switching off.”

Tim Bickerton posted: “No Hells Bells. Be like the UK with no Royal Family. Goodbye Soccer am, thanks for all the laughs OMG what a bad start to the season.”

And Daniel Fawcett added: “So glad to see the £SoccerAM revamp being panned on Twitter. The ‘lad banter’ feels so outdated. I miss the days of Helen and Lovejoy.”

The show lasted 90 minutes ahead of Sky Sports’ coverage of Watford vs Liverpool with the opening intro music from The Cribs dividing opinion, with This Is England star Thomas Turgoose venting his frustration.

Others guests included England Lionesses Fran Kirby and Jordan Nobbs, with Huddersfield the fans of the week.

Highlights of the show included Know The Drill with Bullard and Southampton stars James Ward-Prowse, Shane Long and Sofiane Boufal.

Fenners’ Brad Bobley character received another run and appears to go down well with fans.

Meanwhile ‘Tubes’ interviewed Chelsea’s new captain Gary Cahill before the traditional fan volley challenge in the car park.

Fenners ended the show with the message, “maybe see you all next week.”

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Earlier this week, Sky Sports had announced plans for a programme revamp, and the Soccer AM team shared news of Chamberlain’s departure by tweeting “Farewell and thank you” to their long-serving host.

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