The Portuguese forward was linked with a summer exit after growing unhappy at his treatment by Los Blancos following a third Champions League triumph in four years.
Perez, speaking with a group of fans in Italy, knocked back any suggestion he would cash in on the 32-year-old.
“Sell Cristiano? Never,” Perez is quoted as saying by Gazzetta dello Sport. “I wouldn’t sell Cristiano if they paid his weight in gold. Only the great players bring in great fees.”
Incidentally, that is hardly an endorsement from Perez, given Ronaldo, at the current price of gold, would be worth just short of £3m, but we get what he means.
Ronaldo comes up against his former club Manchester United in tonight’s UEFA Super Cup, where he will begin his pursuit for 100 European goals with Real Madrid.
Ronaldo is currently on 90 Champions League goals, with two more in the Super Cup, having hit double figures in Europe in each of the last six seasons.