Incredibly, Villa chairman Xia concurs.
Villa finished 13th in the second tier last season despite splashing in excess of £70m throughout the season after they were relegated from the Premier League.
And former Villa front man Yorke insists his experience in the league 12 years ago still stands even though only Newcastle bounced back to the top flight at the first time of asking this time around.
Yorke said: “I don’t get why people say it’s tough. I get there’s lots of games, this, that and the other, but for me I find it very easy.
“I played there for six months and I thought it was very easy. People talk about it being tough, but it’s mentality isn’t it?
“If you say it’s tough, it’s going to be tough. I’m not saying it’s a walk in the park, but I don’t like that mentality.
“When you’ve got that kind of negative mentality flying around, you are always likely to get negative results. Where Villa is, they shouldn’t be.”
And far from challenging Yorke’s comments, Xia took to social media to support them when he Tweeted.
“Actually I agree with DYorke said, Championship isn’t that difficult as lots ppl described, more as a good excuse. There’s no retreat!”
Such comments could increase the pressure on Villa to secure promotion after a deeply inconsistent first season in the second tier.
And they will no doubt be seized upon by their rivals.
Villa, having won and lost 16 games, ended 18 points shy of the play-off places.
But this season Villa are ranked by many bookmakers as joint favourites – with Middlesbrough – to go back up to the Premier League.