Ed Woodward invited a football writer to board Manchester United’s private jet home from the Europa League final so he could be with his daughter who had been caught up in the Manchester terror attack.
Daily Star football columnist Jeremy Cross was in Stockholm covering United’s game with Ajax when news broke of the terrible atrocities in Manchester last week.
Cross’ 11-year-old daughter was caught up in the horrific events at the Manchester Arena, where a terrorist bomber killed 22 people including children after an Ariana Grande concert.
Cross, writing in his newspaper column on Monday, revealed his young daughter has been left “traumatised”.
But upon learning of Cross’ situation, United chief executive Woodward – who is a father of two – “showed his class” to step in with an “offer in the shape of counselling”.
Cross wrote: “He [Woodward] showed his class with an act of genuine kindness and one that deserves recognition and praise.
“He even invited me to travel back with the club following the Europa League final in Stockholm, so I could get home quicker to be with her.
“It was a touching gesture and one I’m not too sure some other clubs would have made. In adversity Woodward, a father of two himself, stepped up to prove what a genuine bloke he is.”
Woodward was instrumental in providing a £1million donation to the We Love Manchester Emergency Fund, collectively with Manchester City .
He said: “It is right that we present a unified response to this tragedy”.
United also dedicated their Europa League triumph over Ajax last Wednesday to the victims of the tragic attack.