West Ham are reportedly close to agreeing a £20million naming rights deal with communication giants Vodafone for the London Stadium.
Negotiations between Vodafone and the owners of the stadium, the London Legacy Development Corporation (LLDC), have been ongoing for months, according to Sky News.
The six-year deal is set to begin this summer and would be a huge boost for the ground ahead of the new football season.
Sky report that all revenue from the deal will go to the LLDC rather than to the Hammers.
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The stadium’s transition from an athletics arena to a football venue has been a troubled one.
It staged the track and field events at the London 2012 Olympics with great success before West Ham attained permission to play their home games there and move from their Upton Park ground.
But the venue has been plagued with crowd violence problems since the Irons moved in, with the club receiving criticism for the policing and stewarding.