Reds fans have reacted badly to Liverpool announcing a deal with Western Union to become the club’s first ever shirt sleeve sponsor.
The deal is worth £25million to Liverpool over five years, with Western Union also becoming the club’s official money transfer partner.
The logo will appear on the sleeves this season, and fans who have purchased the Reds’ 2017-18 home shirt will be able to add the patch free of charge.
However, it doesn’t seem that many will be flocking to the club shop to get the logo attached to their strips, if the reaction on social media is anything to go by.
While many were pleased with the extra sponsorship, and extra income the club will receive as a result, many complained about how it looks aesthetically.
One Liverpool fan took to Twitter writing: “I totally understand the club’s plan to get a sleeve sponsor but the WU is too damn big. It’s garish, make those letters smaller atleast.”
While another added: “Football shirts are going to end up like Formula 1 cars.”
As many as nine clubs have shirt sleeve sponsors for the opening weekend of the season.
Manchester City and Chelsea are among those to strike deals and Liverpool have now followed suit.