David Moyes has been branded “distasteful” for showing a “complete lack of respect” – by FA chairman Greg Clarke.
The Sunderland boss was last night heavily criticised by Clarke over his threat to “slap” a female BBC reporter.
Clarke became the highest profile critic of Moyes, who was yesterday given the “full backing” of owner Ellis Short.
Sunderland suffered a blow to their Premier League survival hopes as the lost 2-0 to Leicester.
Moyes then expressed “surprise” at the reaction to his comments to Vicki Spark’s questions two weeks ago.
But Clarke said: “It was regrettable, it was distasteful, and I think it showed a complete lack of respect. And we in the game stand for respect.
“I think it’s doubly bad to use such a term to a woman because there is a lot of violence against women in society and terms like that aren’t just disrespectful, I think they are bad examples.
“I regret that it happened and I’m sure that David Moyes regrets that it happened.
“We’re getting into a trend of people treating journalists doing their jobs badly, and I would like to see that stop,” he said.
“Respect is respect for everybody. If a person wants to interview you, the least you could do is treat them with a bit of respect.
“I’ve been seeing that more and more: people storming off and being facetious and insulting. I just think, on that level, it has to stop as well.
“The disciplinary team will crack down on people who break the rules and they will decide whether the rules have been broken and what an appropriate sanction would be.
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WATCH IN FULL: David Moyes ‘regrets’ slap comments
“There’s a professional woman trying to do a job – and not an easy job – and she’s asking appropriate questions in a respectful manner, and I think she deserves respectful responses – not responses like that.”
Moyes was yesterday backed by the club amid the controversy and he said: “I’ve been surprised in many ways, but I’ve done my job with the players, get them prepared, organise them, get the best team out we possibly can.
“I think the world of football is a great business now. I think it employs an incredible amount of people, whether it be through the media or in the training grounds. And for that reason, football’s a big talking point.”
Moyes said he appreciated the club statement expressing “full backing” saying: “I think it was great that you get that support from the club, and I expected it.”